3.
Include your URL on all promotional items you give away--coffee mugs, T-shirts,
keychains and so on. A daily reminder is a good way to get people to visit your
site.
4.
Be sure to include your Web address in all press releases you send out to members
of the media. By having it at their fingertips, they may be more likely to include
it in articles they write about your company.
5.
Don't forget to put your Web address in your Yellow Pages ad. That's one place
people see it every day.
6.
Do you own any company vehicles? Be sure to put your URL on the side of any car
or truck that's out there delivering your products.
7.
In addition to listing your toll-free number, put your Web address on the bottom
of every page of your catalog so customers have easy access to your online store.
Online
Promotions
8.
Hone your search engine submission process so you can get the best exposure possible.
9.
If you're still itching for more exposure, you can explore search engine marketing,
wherein you pay to have a text ad appear when visitors search for certain keywords.
10.
Launch a sweepstakes that offers anyone who registers on your site or subscribes
to e-newsletters within a certain time frame the chance to win a free gift.
11.
Send out a weekly e-mail newsletter to registered site members that offers tips
and news related to your company or industry with links back to your site.
12.
Offer free content to other sites. It's a win-win situation: The other site gets
free articles to beef up their offerings and you get a link back to your site
and the cache of being an expert.
13.
Send a well-planned, customer-focused e-mail promotion to a targeted list of potential
visitors and offer a credit toward the purchase of anything from your site. Spend
time on your e-mail's look and content: You want to offer value to customers and
not have it appear to be spam.
14.
Create your own link exchange by asking sites complementary to yours (but that
don't compete) to put your link on their pages and you'll do likewise.
15.
Hook up with Web affiliates--hundreds of sites that all link their traffic to
yours--and get visitors from sites with related content.
16.
Get active in online discussion groups and chats and always include your URL in
your signature. (Don't do any hard selling, though. Most groups frown on such
behavior and will think you're spamming the group.)
17.
Any time someone orders a product from your site, include a catalog with their
order to get them coming back for more.
18.
Inspire your visitors to spread the word for you with viral marketing techniques,
from the aforementioned newsgroup participation to including an "e-mail this
link" on every page of your site.
19.
Not sure what your customers want? Try creating an online survey to get their
crucial opinions on how well your site is selling to them.
20.
When creating your own ads, make sure you understand who you're targeting, the
goal of your campaign, and how to creatively use the ad confines to get viewers
to click on your ad, not away from it. 21.
Use other selling venues like online classified advertising or online auction
sites to increase exposure to your site and products. |
